The Class: Marketing Management
The Challenge: To create a product for the South Africa market using Zara as the facilitation company.
The Idea: We create the Limited Edition "Wear your Colors" for Zara. This is a t-shirt collection for the 2010 South Africa Worldcup. The edition would have Augmented Reality patterns in the front and back of the t-shirt. Each pattern will show a video. Through a mobile device (iPhone or Nokia), the user must have to download the Wear you Colors Application to be able to capture the pattern and see the video. On the front, the video would be about AIDS. A campaign to prevent it during the worldcup. On the back the video will show the last goal of the worldcup streaming on the t-shirt.
The Objective: To be aware of the worldcup anywhere usign the t-shirt during the event. The video will be streaming the last goal of the day.
The Result: An "A" grade, a good idea and the desire to make it real for the next worldcup.